Cheek surgery is a cosmetic procedure designed to modify the contour of the cheekbones through augmentation or reduction. By either introducing implants to add volume or carefully reducing the bone for a more balanced profile, this surgery addresses various concerns such as small or asymmetrical cheekbones, loss of volume due to aging, or overly prominent cheekbones. The goal is to create definition and achieve a harmonious balance with other facial features, often in conjunction with other facial procedures.